Stephan Kurzawski

Stephan Kurzawski
Senior Vice President
Messe Frankfurt Exhibition GmbH

"…Frankfurt has a great history of about 800 years as a trade show city. We benefit from our central location, right in the heart of Europe, at the intersection of global trade routes.
Today, Messe Frankfurt is the world′s largest trade fair, congress and event organiser with its own exhibition grounds. At our homebase in Frankfurt, we are an established partner for 260 guest events per year. With its unmistakable architecture and highly functional and flexible halls and conference facilities, the Frankfurt exhibition grounds are the ideal location for all kinds of event formats.
At the same time, Messe Frankfurt is a strong service partner, providing individual consulting and services and one of the most state-of-the-art infrastructures of any trade fair venue worldwide. Frankfurt will be the ideal location for in terms of sustainable business and international networking and will provide an excellent basis to bring together leading European footwear producing countries.
We are very proud to be hosting the new event and we wish a very successful launch…"

Jürgen Cölsch

Jürgen Cölsch
Caprice Schuhproduktion GmbH & Co. KG

"Internationally oriented B2B fairs are and remain important; especially for shoe manufacturers like CAPRICE, who are not striving for verticalization, but focus on developing designs and technologies, creating collections and building factories.
In Germany, we need important industry venues and events to find new business partners and to intensify existing trading partnerships in personal conversations. Direct contact with the customer cannot be replaced only by a professional web presence. However, organizers and exhibitors need to develop and re-record trade fairs. Many exhibitors present themselves today just like ten years ago. This is an outlived model; because in the digital age trade fair visitors expect more from a trade fair than pure information or product presentation.
From my point of view, there is only one way in the future for a successful exhibition appearance, one that is experience- and dialogue-strong, highly emotional and very close to people. The Fair Frankfurt and the team around Yan Belyaev have the potential and the experience they need to establish an internationally significant shoe fair.
Frankfurt is a globally important metropolitan area with optimal infrastructure and ideal environmental attractiveness. From the very beginning, the new team of Frankfurt-shoe fair goes proactive towards potential exhibitors and visitors as a travel organizer, offering a wide range of transport, entertainment and accommodation services, as well as integrating the international trade press into the concept. This is new and in contrast to many well-known alternative events more fresh and professional.
Caprice will be there. The Primetime.Shoes has earned a chance!"


The experience showed that an allocation of all exhibitors by their country of origin gives the best possible overview.
Each country will get its own reception including welcome catering and is further divided into the category of shoes they produce.
For the welcome zone national welcome catering will be provided and it will be in free use for all visitors and exhibitors.
Special lounges will be equipped for meetings. As a result, our goal is exactly what every single customer wants – provide them with opportunity to feel producers’ spirit of the country and division in national pavilions accompanied with the most comfortable atmosphere, which will allow us to achieve this effect.
This is why the fair is divided into national pavilions, where each pavilion will be decorated in accordance with their country.
Entrances to these pavilions will include welcome reception, including visitor badge scanning.

Gimmi Baldinini

Gimmi Baldinini
owner of Italian luxury footwear brand Baldinini

"…At all times, most influential exhibitions were born in Germany. All shoe factories, that were successful, tended to come to Germany to start their own business. I remember, when I first came to the exhibition to this country. It was filled up with people and it was impossible to get from one corner to another. I had to stay in a very expensive Hilton hotel, because all other hotels were full.
Exhibitions in Germany were always very pleasant and productive. It is not like this anymore, but it looks like Germany will come back to its’ original level. Primetime.Shoes – exhibition in Frankfurt, is a good idea and I am sure that this project will come up as a very interesting one.
Amazing concept and an even better location – recipe for success. It is a good chance for Germany, obviously, and it is fair to say that this country has all resources that are required to make qualitative large-scale event, as Primetime.Shoes for instance, international footwear exhibition of the top class and it is naturally…"


Gunter Teeuwen

Gunter Teeuwen
Director International Sales
ara Shoes AG

"…Generally, we think Germany deserves an international shoe fair and for sure Frankfurt offers a perfect infrastructure. Yan Belyaev has proved with great success the set up of EuroShoes Moscow and he will surely manage any other fair in the same professionalism. However, we need to evaluate the results of the upcoming and changing fairs…"


Erkan Demir

Erkan Demir
director of Eksposhoes Istanbul

"… I think that Germany is very important market for shoe industry, which is very attractive for shoe brands from Europe, as well as for shoe brands from Eastern countries. There were two main shoe fairs in Europe - GDS in Germany and MICAM in Italy. When GDS has closed, Europe has lost a certain part of influence on the worlds’ shoe market. However, emergence of the new international exhibition Primetime.Shoes can fix current situation. I think, that the new exhibition project will be successful!
The main advantage of this exhibition is that it is targeted on the participants from the European countries. It was a right thing to choose a new city and a new fairground to launch this project, it will boost its’ development and will throw in enthusiasm for participants. It is also important, that Frankfurt is a major business and trading center. Organizers of the Primetime.Shoes managed to offer the same format of the international fair, in which the European market required…"



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Finding a good hotel can be tricky. So here are some of our favorite hotels nearby event location.
More information will be available as soon as we get attractive rates for you.

NH Collection Frankfurt City Hotel
NH Collection Frankfurt City Hotel

From $160 per night

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Jumeirah Frankfurt Hotel
Jumeirah Frankfurt Hotel

From $225 per night

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Skyline Hotel City Frankfurt
Skyline Hotel City Frankfurt

From $97 per night

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Pavilion 5, Messe Frankfurt, Germany,
Ludwig-Erhard-Anlage 1,
60327, Frankfurt a. M.

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Germany: 0 800 09 800 00
Int. Call: +49 1575 8 900 00 8
fax: +49 7000 6000 2009


If you have any questions about the event, please contact us directly. We will respond for sure.

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